Visitor arrivals analysis and not just numbers.
Travel Market Insights (TMI) specializes in reporting international
visitor arrivals to the United States. TMI's principal, Scott C.
Johnson, has spent nearly two decades marketing U.S. travel product
abroad and working with a gamut of visitor arrival data - including
managing and re-establishing the official U.S. visitor arrivals data.
We clarify travel shifts, identify trends, and highlight our clients
strengths and positioning. Our clients are provided with a reason
arrivals increased or decreased based on their efforts, their
competitors, and the many external global factors impacting
international travel. We are able to do this because we monitor
and track international visitor flow by country and destination
throughout the year.
We invite you to review example reports. Review our recent
work on a China profile - focused on Chinese visitors going beyond
Hawaii and California compared to the U.S. Chinese visitor. Or
our recent report for a U.S. destination defending their budget - we
showed that despite the decline in overall overseas arrivals to the
destination, leisure arrivals actually grew, and more importantly,
spending impact was up! After all, most DMO's efforts are geared
to the pleasure traveler, yet most destinations overall arrivals are
impacted by a declining business travel segment.
Annual Visitor Arrivals
Profile(s) - Our primary goal is to provide U.S.
destinations with reliable visitor arrivals figures by country to their
destination. To this end we provide a range of report options for
U.S. destinations, marketing regions and associations that:
identify top visitor countries; report change in arrivals and market
share shift; and of course, our analysis explains the changes for each
key country.
Country-Specific Destination
Visitor Summary Profile(s) - Our summary reports go
hand-in-hand with the arrivals reports. Analysis includes:
spending impact, destination image strengths and weakness analysis,
competitive and partner analysis, visitor profiling, and
demographics. Our summary reports go well beyond just numbers
they are geared to be used to monitor, make, and justify marketing
decisions.
Country-Specific Destination
Visitor In-depth Report(s) - The in-depth country reports
are for clients that need to fully understand a market. This
service combines the arrivals analysis and summary analysis and adds in
-depth analysis. We identify and provide specific marketing
weaknesses and establish marketing focused recommendations based on
market intelligence.
Country-Specific Profile(s)
- We know that marketing UK visitors is not the same as domestic
visitors or even German travelers. Our country-specific profiles
detail the visitor you are seeking - from the Chinese business traveler
or the independent-minded UK leisure visitor.
Hotel and Car Rental Profile(s)
- Our company and segment specific reports profile international
visitors to meet the needs of our corporate clients.
Corporate-specific reports are completely proprietary. Travel
segment
profiles provide leading associations and industry leaders with a
detailed understanding of their travel segment. Brand-specific
reports are conducted only with direct approval.
Bi-annual Visitor Arrivals
Forecast - TMI's forecast model provides U.S. destinations
with a country-specific tool for monitoring arrivals to their
destination. The TMI forecast model is the only forecast model
that focuses on actual travel flow to your destinations and throughout
the United States. Our indices include air passenger analysis,
first-intended address analysis, port-of-entry analysis, and actual
visitor data. The TMI bi-annual forecast model includes our
exclusive visitor flow analysis - tracking competitive
destinations. The year-end arrivals forecast is available as
early as
March. The mid-year arrivals forecast is available as early as
September.
Quarterly and Monthly
Passenger and Visitor Update - We provide clients with
critical passenger figures to help monitor the passenger flow at the
state level - another key tool in understanding your destination's
health throughout the year.
Travel Trade Barometer
- TMI established the Travel Trade Barometer and now partners with the
Travel Industry Association to conduct and report the trade-focused
quarterly reports. The Barometer results were featured in the
2006 National Strategy. The timely and accurate reports are a
must for all destinations and businesses invested in the United
Kingdom, Germany, Mexico, or Canada. Additional country
Barometer's can be established in partnership with subscribers.