Travel Trade Barometer Program

The Travel Trade Barometer (TTB) is a qualitative survey reporting bookings and projecting bookings to the United States. The trade-focused quarterly survey collects input from active travel trade working in-country to sell and promote travel to the United States.

The Travel Trade Barometer is currently active in the following markets:

United Kingdom
Mexico
Germany
Canada

The quarterly report provides U.S. companies, destinations, and in-country trade with a non-biased, timely, and accurate bookings review, a short-term forecast on bookings/travel demand, and insight on market conditions.

Travel Market Insights (TMI) administers the Barometer in partnership with the Travel Industry Associciation (TIA). The U.S. Department of Commerce, Office of Travel and Tourism Industries originally established the Travel Trade Barometer program in 2000 with TMI, and later expanded the program to measure and monitor the U.S. recovery from 9/11 and the war on terrorism. The Office of Travel and Tourism Industries continues to be a sponsor and a strong advocate for the Barometer.

TIA is the national, non-profit organization representing all components of the $703 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.

Additional country Barometer's can be established in partnership with subscribers by contacting TMI.