Scott C. Johnson, President and Team Leader
25 years ago my first industry job was at an Omni resort in New York’s Adirondack Park. There was no official opening in marketing and sales, so I worked out a deal to work in engineering (painting mostly) the first half of the day, and the other half in a suit and tie developing a competitive market assessment and conducting sales calls.
After time well spent at Colorado State, and time well spent on the slopes throughout the west, my career started at the U.S. National Travel and Tourism Office.
Once again marketing was not hiring, but research was. No other job could have provided me with as broad and global experiences in tourism promotion,
product development, policy, and travel research. I was able to work with industry pioneers throughout the world – that laid the foundation for iconic events
such as IPW and other trade shows; and promotional efforts that launched the U.S. into global travel and tourism.
I represented the U.S. officially at the UN/WTO to establish travel and tourism definitions – something that without it the impact of travel would not be integrated
into today’s global economy.
I continued tourism developmentwith major U.S. companies and destinations, which laid the foundation for understanding the suppliers, buyers, and consumer’s needs.
In 2000, I ventured back to NY’s Adirondack Mountains, launched Travel Market Insights Inc. and at the same time developed a small resort on a remote lake, along with a family Bed and Breakfast.
Today we still service U.S. destinations and businesses – some of the best .
We still focus only on international travel to, within, and throughout the United States.
We still seek to fulfill supplier’s needs by understanding the international traveler, the international travel trade,
and the dynamic shifts in the travel industry over the past 25 years.
I don’t do it all alone! We partner with national leaders in the U.S. travel industry and in-country experts throughout the world.
Our U.S. team has over 40 plus combined years providing expert research and analysis.
I invite you to consider partnering with us. Give us a call to see what we can provide you.
Current ongoing and past partners
Boston CVB
Capital Region USA
Texas Tourism
Travel South USA
Visit Orlando CVB
Destination DC
Tiffany and Company
Massachusetts Travel and Tourism Office
Alabama Tourism Department
Maine Office of Tourism
South Carolina Department of Parks, Recreation and Tourism
Shop America
Philadelphia CVB
Discover New England
Georgia Tourism Office
Hawaii Travel and Tourism Office
Las Vegas CVB
Virginia Tourism Office
Dallas CVB
NYC and Company
Atlanta CVB
California Tourism Office
Florida Tourism Office
Colorado Travel and Tourism Office
Miami CVB
LA CVB
Vermont Department of Tourism & Marketing
New Hampshire Office of Travel and Tourism
Jacksonville CVB
Connecticut Office of Tourism
Rhode Island Tourism Division
Long Island Convention and Visitors Bureau
Niagara USA Niagara Tourism & Convention Corporation
NTA
Ivy International
USTravel
USDOC, NTTO
Houston CVB
Kentucky Tourism Office
Mississippi Travel and Tourism Office
University of South Carolina, School of Tourism
Currier Magazine
Ultra Diamonds
Avis
JATA
MDCAA
